06 Jan 2026 13:50:10
Can I strongly urge all posters to search out a brilliant and revealing article by Danny Windsor.
He was allowed a rare insight to CFC and for me, it sheds light on our club at all levels.
Absolutely fantastic article and a must read for all Chelsea supporters.
06 Jan 2026 15:11:57
Very good article Tom and it sums up what certain posters on here including myself have been saying for a long time now.
06 Jan 2026 15:26:57
Very good read thanks tomb for pointing this out.
06 Jan 2026 15:35:24
brilliant article Tom and as Bill rightly points out it really does show the owners have a very visionary plan for the club, I like the way it highlights how we have to operate differently to Real Madrid, Barcelona, PSG, Bayern and Man City due to their extraordinary income and state backed finances and also how the head coach has a very strong input into transfers.
It really does put to bed a lot of the non-truths about the ownership model and highlights what a great job is actually being done.
06 Jan 2026 15:52:17
I personally can’t see why the owners don’t allow interviews and the reported conversations like the DW one more often.
I would have liked to paste it on the site but I’m useless with that sort of thing.
{Ed001's Note - surely it is better to let people go and find it and give whoever done it the clicks?}
06 Jan 2026 16:08:06
Unfortunately football fans are fickle and want everything now. I believe this is why it becomes toxic.
This is why I have decided to remove myself from this forum as I don't deal well with negativity. It seems to breed in me like a cancer. Then affects my everyday tasks.
So you news years resolution was to remove myself from places I can feel it build within me.
Enjoy the rest of the season guys and gals. And don't forget football isn't the end of the world and cfc will be here along time if we are winning or not.
Keep the blue flag flying.
06 Jan 2026 16:26:34
CFB, that’s a shame but your well-being is far more important than any football fan site. Stay safe and I hope you come back soon.
06 Jan 2026 17:05:35
C-f-b, Stay safe mate and I can say I also sometimes wonder why I a look at these forums, my mates tell me I'm stupid sharing a page with a load of old men who sit in their armchairs typing out utter rubbish about our club without having a scooby about what is really going on.
The difference between going to games and chatting with your mates all things Chelsea and visiting web forums is like chalk and cheese but I'm lucky in that I can do both. Come back when you are ready mate.
06 Jan 2026 17:16:43
article is pure propanganda and seems opposed to fact at many points. reads as simply someone brown nosing the club hoping for more access in future. the same wishy washy project we have heard since these owners arrived, for all this woe is us we can't compete with the biggest clubs financially. well we have outspent all of them since these owners arrived and have not much to show for it
the ambition is basically spelled out as top 4 and promises of we might sign to win if we find the missing pieces. almost identiocal to the lines i used to hear from my arsenal supporting mates at the back end of wngers time at the club
the talk of 'the sporting directors are underpressure' as they bloody should be. they should consider themselves extremely lucky to still have jobs.
06 Jan 2026 17:46:16
CFB do whatever keeps you happy keep well.
Tomb enjoyed the aricle although I agree with a lot of it, I also agree with posters who thought it was a bit of a propoganda piece.
I would like to know what mistakes the owners feel they have made . I personally would like to know why we have two sporting directors and do they do anything different to each other.
06 Jan 2026 20:06:19
I totally except that it’s them showing us (the fan) there side of the story. Given it’s there views and plans they are presenting it’s hardly surprising it may seem biased
My big take is, I just want them to communicate more often. Share the vision and sometimes the problems.
06 Jan 2026 20:31:34
Not interested in communications if its the complete opposite to what happens on and off fueld.
06 Jan 2026 20:40:57
It will be results that owners, SD’s, managers and players are judged on. It’s the same at all clubs.
07 Jan 2026 08:40:01
Tom, true corporations and local and national governments only tell you what they want you to hear: there is nothing new in that. Football fans have an emotional bond with their clubs and are not interested in what coaches or players have to say.
As you rightly state fans make their judgements on results and the style of football being played. However, most fans are interested in what their fellow supporters think which is part of the experience of attending games or watching in the pub.
07 Jan 2026 09:13:22
Jimbo, the banter and debate about football is in my opinion a crucial part of football. We all see games differently and we generally have biased opinions.
I personally try not to use the word “wrong” when having a football debate I would also not say any persons view is “embarrassing” but that’s just me.
I also understand that owners communicating more could also lead to it becoming never ending and boring. I think the owners could use the FAB far more effectively. I also except that my desire for information isn’t as important to other fans.
07 Jan 2026 09:42:00
Tom
You are totally correct, we are all different having different views but surely that should be what makes this site interesting.
07 Jan 2026 10:39:07
Bill, absolutely. I assume it would be very rare for someone to be 100% right or 100% wrong when it comes to anything football.